“The Aam Aadmi Party (AAP) is trying its best to woo journalists ahead of assembly polls in Punjab. From inducting journos in horde to campaign for the party in state and arranging special excursion for the scribes, AAP is doing all that is possible to make them a part of the cause.”
Born out of Anna Hazare’s movement against corruption, Arvind Kejriwal led AAP has always been getting the much needed support and hype form media. It wont be wrong to say that AAP has been built around media hype. Delhi CM and AAP convener Arvind Kejriwal has mastered the art of staying in news. ‘Good’ or ‘Bad’ everything counts as far as news space (either in print or electronic) is grabbed.
Party of scribes
AAP’s love for journalistic community is nothing new and they have been inducting journalists from across Punjab in large number. AAP is relying heavily on journos and their team led by sting operation specialists Ashish Khetan has been entrusted the responsibility to frame manifesto of the party.
Journos joining Aam Aadmi Party are well taken care of. Besides handsome remuneration, they are getting good perks, which includes luxury car and accommodation.
Journos fuelling party propaganda
In Delhi, senior journalists like Ashutosh, Ashish Khetan and other, who used to heated debate on electronic channels have turned AAP activists. Now they are aggressively pushing party agenda through media. Huge advertising budget coupled with vast PR machinery further fuel party agenda.
It noteworthy here that Delhi government has allotted a whopping Rs 526 crores for advertising, which is much higher than central government budget. Punjab’s annual ad budget is Rs 27 crores and ironically AAP spent in excess of that during Kejriwal’s five-day visit to state.